Innovation & Growth Advisor
Andrea Salomone
I help founders and companies turn innovation into growth, and reach product-market fit.
Proof
€3.5M
raised for Reasoned Art
120M
impressions, adidas Originals campaign
+30%/mo
performance lift advising Hodlie
Worked with
Advisory
I advise founders and companies on innovation and growth — backed by a Finance degree and hands-on experience across startups, Web3 and DeFi, and AI, with a track record of finding product-market fit fast. Most engagements start with a conversation.
Selected work
01 · Reasoned Art · Chief Marketing Officer · 2021 — 2024
Italy's #1 NFT brand, built in a year
Took the first Italian startup dedicated to crypto art from incorporation to the #1 NFT brand in the country in twelve months.
Read the case study →02 · adidas + Bulgari · Project Manager · 2021 — 2022
Two heritage brands' first step into Web3
Coordinated the creative, technological, and marketing work that brought adidas Originals and Bulgari into Web3.
Read the case study →03 · Hodlie · Product & DeFi Advisor · 2023 — 2025
From idea to outperforming hedge funds
Advised an AI-driven DeFi venture from idea toward product-market fit, applying deep DeFi expertise to a proprietary trading model.
Read the case study →Experience
Salomone.io
Founder
Independent practice for Web3 growth, product, and advisory.
2026 — Present
BasedBot
Growth Advisor
Drove 5M in routed volume from zero in two weeks.
2026 — Present
Hodlie
Product & DeFi Advisor
Advised an AI-driven DeFi venture from idea toward product-market fit.
2023 — 2025
Reasoned Art
Chief Marketing Officer
Led growth for Italy's first contemporary digital-art and NFT startup.
2021 — 2024
The Italian Digital Agency
Founder & CEO
Digital agency for Italian SMEs; 30+ clients under management.
2020 — 2022
Orbit Interactive
Marketing Manager
National and international digital campaigns, Miami.
2019 — 2020
Earlier: CEO at Wordei Inc (Miami), Marketing Analyst at That Vibe, freelance translator (IT/EN/ES), and Finance Tutor & Spanish Professor Assistant at Ave Maria University.
Book a call
Let’s talk.
A 30-minute call. Come with a problem, leave with a plan.